What’s the BIG idea? Shane Lukas, was on the Kindness Matters show, Eps #7, we had a great talk about community and being an advocate.
Shane Lukas is an activist, keynote speaker, and award-winning brand strategist who has spent more than two decades turning conviction into creative, strategic action. He is the founder and CEO of A Great Idea, an empathy-led agency that partners with nonprofits, foundations, and organizations across healthcare, education, and entertainment to advance equity and dignity through brand strategy, design, and storytelling.
Shane’s activism began early. After losing his mother at eleven and learning self-sufficiency young, he volunteered at Planned Parenthood during the reproductive-rights battles of the 1980s, served with AmeriCorps supporting high-risk youth, and came out while loudly living his truth. Those experiences shaped a career devoted to closing the gap between what organizations believe and how they behave.
A TEDx speaker, author of The Advocacy Advantage, and host of the Power Beyond Pride podcast, Shane brings keynotes, workshops, and creative strategy to leaders navigating complex, values-driven work. His approach uses collaborative storytelling to strengthen trust, deepen engagement, and translate belief into measurable momentum. His work has been recognized by the Anthem, Davey, Creativity, Marcom, W3, and GDUSA awards.
Whether on a main stage, in a workshop, or inside a brand, Shane helps people and organizations expand their voice, their impact, and their way of being. His message is consistent and clear: when people have more information and fewer barriers, they move toward their own best interests. Compassion is strength — from spark to strategy.
Values are easy to talk about when nothing is at stake. The real challenge comes when honesty threatens belonging, authenticity creates conflict, or speaking up comes with a cost.
In those moments, people often stay silent, not because they don’t care, but because they haven’t decided which value comes first.
You can get his media kit .. hope you enjoy our conversation…
Thank you Shane for sharing What’s the BIG Idea!
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